I love this ad. I has so much negative space and very small copy but works to well to get the point across, and does it ever. The clean execution of the red pencils on the top of the image project the feeling of being precise, driven, and dedicated while the larch black space in the middle is like a huge rest from cluttered ads. The copy on the bottom of the ad has no caps and is a sans serif typeface which I think suits the ad very much. The chosen colours of red on black and the way the pencils were designed to have a light source was pretty brilliant. Over all, in my opinion, the design is amazing.This image can be found here.
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