This logo is very familiar to me because I go there to print many of my projects. The logo itself is basically type with 3 different colour shapes overlapping to create the deep shade of blue. The letter forms also use that same shade of blue which shows that some grouping going on. Compared to many of their prints shops, the logo is very simple but somehow it works. It has the potential to be a multimedia logo while not losing it self in the transformation. I just learned that there is an arrow made up of white space between the e and the x. That is so smart and imaginative.This image can be found here.
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