When I am asked to think of logos, the second one that pops into my head is nofrills. They have associated the colour yellow with their brand image and bananas with their logo. They have also taken those same 2 elements to make the 'no name brand'. The brand colours are obviously red, yellow, and black. Why they were chosen, I'm not sure but somehow it works. The yellow banana on the yellow underline (which kind of looks like a highlighter) don't over shadow, or fight each other. The smaller red type on the yellow background surprisingly don't fight each other. In any other circumstance I think they would but when the larger red font is put on top of it, there is some grouping going on which makes it work.This image can be found here.
No comments:
Post a Comment