As I try to understand what makes a logo work I find my self returning to the 'brands of the world' website. I have been talking about why logos work and what I like about them but I think that in order to fully understand what kind of a designer I will ultimately become, I have to see logos that won't work and be able to identify what I don't like and what isn't working.This logo is for an advertising agency in Belgium and I can truthfully say that I don't like it. The colours alone turn me off; they remind me of a bad bruse. When I see the uppercase 'A' being used, I get the visual of being the best and being right at the beginning. As my eye travels down the logo I notice that the violet bar at the botto extends to include the smaller type, to make the viewer notice that there is a connection between the two. To me it looks like an unbalanced pencil. It looks like a last minute change and it just makes me want to push the bar back to line up with the baseline of the larger type.
This image can be found here.
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