It wasn't until recently that Walmart started using 'Save money. live better.' Its an effective tag line and fits perfectly under the name. The canary yellow sun bursts give the logo a light and carefree feel. The two colour choices had to have been strategic because they work so well together. Walmart had the smiley face as one of its internationally know icons that will always be associated with them ans the sun bursts ensures that it can be associated. Here once again is another logo that, in my mind, works beautifully.This image can be found here.
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