I really like this ad. The media that was chosen, a billboard, was genius. Its large, very noticeable and I could tell the media buy was well thought out. People have always referred to breasts as headlights and this design takes that phrase to a whole new level. The lights on the left side of the bill board light up during the night to have an even bigger visual impact. Another great thing is that this one ad is one of many in a series of ads. The whole concept is just so clever!
The ad was done by the Martin Agency.
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