Friday, January 22, 2010

This is a design made for Bud Light and was probably targeted at guys who are 19 and up. The design projects an image of the party life, and movement while still managing to have a product shot as part of the design. The choice of a girl instead of a guy is obvious because of the target market. I like the choice of blue and pink as the colours and I think that the choice was strategic on the designer's part. This design is one of many in a series of ads.

This design can be found here, on Samantha Wiley's Portfolio.