Monday, Jaunuary 18, 2010

This ad was a subway ad. The ad itself could use a little work but the whole idea of the ad, I think, works. The strategy was probably to say that the wine is for people who are not regular wine drinkers because stereotypically regular wine drinkers are snobs. It does have a product shot but I guess because it is only a subway ad and was probably done with a tight budget, it can be forgiven.